ORDER ON THE COURT
Pro Beach
Volleyball:
A Rally for Respect and Recognition
ORDER On The COURT
SCOPE OUT THE BOOK
- COVER IMAGES

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- BOOK OVERVIEW
** This 228 page, 14 chapter book takes you into the life and times in the world of pro beach volleyball. Each chapter focuses on a unique struggle for respect and recognition that faces the sport and how the the tour, sponsors, media, and most importantly the players have met these challenges. **
- INSIDE THE CHAPTERS
Chapter 1: Ladies First |
Summary: Although beach vollyball in the U.S. gets a boost from Walsh's and May-Treanor's international successes, U.S. pro beach volleyball still struggles. |
Quote: "It's important that we kick butt in Beijing, so that we can push the sport to the next level." - Kerri Walsh |

Chapter 2: A Rolling Wave |
Summary: From its birth in Santa Monica in the roaring 1920s to its popularity on the world stage, the history of beach volleyball with its ups and downs is divulged. |
Quote: "Pro Beach Volleyball in the U.S. has an image problem. But why? " |

Chapter 3: Justice is Not Served |
Summary: Unlike other countries whose organizations strongly support beach volleyball, the U.S. federations have done little to promote the sport. |
Quote: "Beach volleyball is see as the bastard stepchild of the USAV." Off-the-record statement from anonymous source. |

Chapter 4: From 100K Payouts to IOUs |
Summary: The Association of Volleyball Professionals (AVP) tour lives and dies by its players in the 1980s and 1990s. |
Quote: "The AVP is a name worth something. It's a monopoly on the best players in an Olympic sport." - Harry Usher (former AVP Executive Director) |

Chapter 5: Lifeguard to the Rescue? |
Summary: A savior rejoins the AVP in 2001 to revive a sport gasping for life. |
Quote: "What we need is someone who wants to get down and dirty and build it." - Dan Vrebalovich (former AVP C.O.O.) |

Chapter 6: If You Got It, Flaunt It" |
Summary: Beach volleyball trumps all other sports with its sexual vibe. It's all sun, fun, and buns. |
Quote: "Sex Sells. Everyone knows it. But the AVP has yet to turn a profit. What gives?" |

Chapter 7: Desperately Seeking Fans |
Summary: Pro Beach Volleyball is a relative newcomer in a crowded sports entertainment landscape. |
Quote: "All we need is an opportunity to be discovered." - Leonard Armato |

Chapter 8: Getting the Most Bang for the Buck |
Summary: Product exposure is what sponsors dream about, yet the AVP has difficulty landing lucrative endorsement deals. |
Quote: "Without sponsorship dollars, the AVP will be history." |

Chapter 9: Survival of the Fittest |
Summary: The AVP realizes it has no tour without the players, but the vast majority of players don't feel cared for or cared about. |
Quote: "Is it normal to love off Top Ramen and sleep on friends' couches to pursue one's dream." - Hans Stolfus (arguing above) |

Chapter 10: To Have and To Hold? |
Summary: Despite being a team sport, there most certainly is an "I" in "Team" on the AVP tour as partnerships quickly form and dissolve. |
Quote: "The real cost of this divorce is felt throughout the entire pro beach volleyball community." |

Chapter 11: Tricks of the Trade |
Summary: Each athlete must not only be prepared physically, but also ready mentally. |
Quote: "As a general rule, beach volleyball players are devious by nature." |

Chapter 12: Planning Makes Perfect? |
Summary: As the pro players do everything they can to prepare, the AVP too must to plan its tournaments - a major undertaking laden with obstacles. |
Quote: "All the AVP can do is hope that somehow its tournaments will catch on fire as a blaze of glory and not as a fizzling sparkler." |

Chapter 13: The Show Must Go On |
Summary: Ready or not, each weekend tournament in the six-month long season must proceed as "planned-for" or "not planned-for." |
Quote: "I think fans enjoy the engaging feel, we take some of the world's best athletes and wrap its around the beach lifestyle." - Leonard Armato. |

Chapter 14: A Line in the Sand |
Summary: The 2008 Olympic year is critical for the AVP as it faces many challenges that threaten its survival. |
Quote: "As Armato considers his future, he wrestles with a difficult 'stay' or 'go' decision." |